Ad companies you should be careful about

Bad ad companies


After 14+ years working in the sector, I’ll give you three general pieces of advice to avoid end up working with a bad ad company:

  1. Make sure is a certified Google Partner (being also an IAB member could give them an extra of reliability on good advertising practices). ✅
  2. No Safe Frame = run away 🚩.
  3. Common sense. If they’re offering you something too good to be true (“we only need to work with one ad block”, “we don’t need a special location for it”, etc.), it won’t probably be genuine. Brands pay ad companies to be seen and bought, not to waste money to be placed in blinded spots within your website.

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